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The Buzz on BuzzLogic: Vendor Adds Spectrum Platform For Supporting Emotive-Based Advertising

October 17, 2011 by Jenz514   Comments (0)

Online media company BuzzLogic today upgrades its brand-advertising customers to the next release of its system for delivering ads to audiences who are emotionally primed to receive them. (BuzzLogic, which The Semantic Web Blog first covered here, earlier this year also raised $7.8 million in Series  C funding.) With its new Spectrum platform, the company says it is providing an end-to-end system for page-level, real-time delivery of emotive-based ads with performance analytics tied to campaign relevancy goals rather than just generic measurements.


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