May 2010 - Thematic Capital Partners LLP has acquired a majority stake in MoneyScience, the niche finance portal.
Complementing Thematic’s development of Hedgehogs.net, the online platform for the investment management community, this initiative extends the reach of the technology, leverages the content development and publishing expertise of MoneyScience, and provides a raft of new development and revenue opportunities for both parties.
The deal provides MoneyScience with the ability to tap into the wealth of technological experience and expertise that sits behind the Hedgehogs.net platform and heralds a novel approach to the monetization of niche online publishing in finance.
With a highly targeted demographic amongst the Quantitative Finance community that includes prominent academics, market practitioners, service providers and vendors, MoneyScience provides targeted content to an established and diverse digital community.
The current publishing platform attracts over 40,000 visits every month and is constantly updated through an established network of blogging affiliates and content partners.
“Since its launch in 2004, MoneyScience has developed a solid reputation for publishing timely, relevant content, attracting a loyal following in the financial practitioner and academic spheres” said Jacob Bettany, Managing Director, MoneyScience.
“However, as site numbers continue to grow, it has become increasingly apparent that in order to meet the needs of our community we needed to further develop the technological infrastructure underpinning the site, add more collaborative features, and expand our existing commercial proposition. With a rapidly growing reputation for commercial and technological innovation and expertise in financial publishing, Hedgehogs.net stands out as an industry participant that is doing something very different, and Thematic has demonstrated consistent thought-leadership around social media technologies and their application to Finance. We look forward to working closely with the team.”
Ken Yeadon, Managing Partner of Thematic Capital, and CEO of Hedgehogs.net, added,
“Traditionally, online publishing titles have been funded by advertising, sponsorship and events-based revenue. However, as specialist collaborative communities gain wider traction within professional niches, and the “real-time web” changes the boundaries of what can be delivered over the internet, site owners and their users are looking for alternative ways in which to add value and license and monetize content. We see established niche communities as powerful tools for the ingestion, distribution and commercial exchange of interactive user-contributed applications, services and content.
The ability to leverage the natural synergies between Hedgehogs.net and MoneyScience unites two intersecting specialist financial services communities and provides clear mutual benefits for both parties – in terms of both content and publishing and technological expertise.”
Really interesting article in the FT.
Have a read - be good to hear your thoughts.
Hedge Fund Journal reports on Hedgehogs.net's impressive growth with a quote from CEO Ken Yeadon http:/
Great article in Waters about high frequency trading featuring Hedgehogs.net and Ken Yeadon
Fantastic article about Hedgehogs.net in Buy-Side Technology including an interview with Ben Gimpert from Something Modern Logic.read more...
I was pointed to an article about the value of the Free Economy today written by Chris Anderson quite some time ago that prompted some thought.
Whilst I agree with Mr Anderson that there is huge value to be made out of what can be classed as free I feel that it is a little misleading to praise the approach in its entirity and hail it as an overall success.
Granted there are a number of free and undeniably great services that are now valued at a pretty hefty amount due their high numbers of traffic and advertising income.
Often what is ignored however is their ever escalating costs and the number of free services going under. I refer you to the recent demise of the London Paper and the whispers around the lack of profitability of many of the major players in the free market place.
I do not believe that, in its current guise, this is a sustainable business model.
I would also guess that the success stories of hefty valuations in this market place are in the main the exception rather than the rule with a bag load of free services setting up every day and another bag load folding.
I am not for one second knocking the free economy and have respect for anyone who manages to grow their business value in such a significant and accelerated manner. Their success is well deserved, as they are clearly providing a service that is in high demand. They certainly provide services that are now embedded into my life and I wouldn't function half as well without them, and this is my concern - will there come a point where I have to?
The shining light of hope for me exists in the open source social media camp - an area of clear present and future value - and its application to professional communities.
The reason being that when this amazing media and interactive functionality is applied to a commercially viable and profitable business model (and often married up with am experienced executive team) the two are a match made in heaven and interestingly it is the smaller players that are now leading the pack in this arena.
I really feel for the Facebooks and Myspaces of this world as they pioneered the social media era exceptionally well but, in my humble opinion, missed a number of huge opportunities to maximise on their strong hold and solidify their place in the future.
The next few years are going to be very interesting indeed. What this space! (Pardon the pun!!).
Hedgehogs.net is pleased to announce a 50% growth in members in the past monthread more...
I was very interested to read the article in the FT today entitled ‘Facebook puts fizz in Coke’.read more...